Earth’s Best has been a trusted source for Organic Baby Care for decades. Introducing Earth’s Best to expecting mothers before their baby’s arrival allows us to gain their attention and then their trust. Earth’s Best is pioneering holistic prenatal care by introducing the Mother of Pearl prenatal health pack. The kit allows for convenience and is a complete solution to their nutritional needs and comfort, so they can feel their best.
As this project grew, I wanted more for Mother of Pearl than to be a brand on the shelf. So I created "The Halfshell." The Halfshell is a casual learning space that would be set up at shopping malls and created to serve families. This space would hold workshops for new parents, like swaddling or infant CPR, as well as provide an opportunity of respite for parents taking their children on errands.
A rebrand of the Petersen Automotive Museum.