A rebrand of the Antarctic adventure experience, White Desert. Graphis New Talent Award Winner 2023, Silver. Eethr sets the bar for revolutionary and eco-friendly travel. Eethr wants to reset the hospitality industry by focusing on sustainability and self awareness. Located at the end of the world, Eethr actively seeks to prevent the end of the world as we know it by utilizing education and leading by example. Named after the highest, clearest air, Eethr is the personification of clarity, levity, and forward thinking.The allure of Antarctica is defined by the mysterious lore and inhospitable weather. Eethr reveals the thrill seeker, adventurer, and humanitarian.