Demeter

Packaging, Branding, Merchandising

This project was a re-brand and expansion of the existing brand “Demeter Fragrance Library.” My approach elevated the brand and clarified Demeter’s “custom fragrance process.” My exploration included Demeter Fragrance hypothetically pioneering “Smart Fragrance” technology, which includes wearable, smart technology that allows your phone to change the fragrance you’re wearing without having to spray anything onto your skin.

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Paul Mitchell Professional
2024

Paul Mitchell Professional Holiday

Art Direction and Styling.
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