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This project was a re-brand and expansion of the existing brand “Demeter Fragrance Library.” My approach elevated the brand and clarified Demeter’s “custom fragrance process.” My exploration included Demeter Fragrance hypothetically pioneering “Smart Fragrance” technology, which includes wearable, smart technology that allows your phone to change the fragrance you’re wearing without having to spray anything onto your skin.
This was a Multi-Brand Kit Design to support a marketing campaign highlighting the top hits of hair color for the previous year. As creative lead on this project, I was responsible for generating concepts for visuals, lead the packaging direction chosen from our senior leadership, delivering print-ready files to vendors, and creating social graphics to support professional education.