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This project was a re-brand and expansion of the existing brand “Demeter Fragrance Library.” My approach elevated the brand and clarified Demeter’s “custom fragrance process.” My exploration included Demeter Fragrance hypothetically pioneering “Smart Fragrance” technology, which includes wearable, smart technology that allows your phone to change the fragrance you’re wearing without having to spray anything onto your skin.
An extension of Paul Mitchell's vibrant semi-permanent hair color line, these new shades bring deeper and richer colors in their shade offering. Considering these two shades differ in formula from the rest, the packaging needed to be distinct from the other shades to prevent any confusion.