No items found.
This project was a re-brand and expansion of the existing brand “Demeter Fragrance Library.” My approach elevated the brand and clarified Demeter’s “custom fragrance process.” My exploration included Demeter Fragrance hypothetically pioneering “Smart Fragrance” technology, which includes wearable, smart technology that allows your phone to change the fragrance you’re wearing without having to spray anything onto your skin.
Art Direction, Styling. As creative lead on this photoshoot, I was responsible for creating concepts and moodboards to drive the shoot as well as managing video editing and retouching. Working with an in-house team of videographers and photographers, we created visuals to support the larger JPMS holiday campaign as well as create educational content for professionals.