The Demi Color Gloss

Paul Mitchell. Product Photography: Christian Veillet. Model Photography: Daeja Fallas
Branding, Packaging, Print, Artistic Product Photography Styling, Campaign Model Photography Concept, Retail, PR Mailer, Video Production.

Creative Director: Cynthia Knox | Senior Art Director: Russell Koza

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Paul Mitchell Professional
2024

Paul Mitchell Professional Holiday

Art Direction and Styling.
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Art Direction, Styling. As creative lead on this photoshoot, I was responsible for creating concepts and moodboards to drive the shoot as well as managing video editing and retouching. Working with an in-house team of videographers and photographers, we created visuals to support the larger JPMS holiday campaign as well as create educational content for professionals.