The Demi Color Gloss

Paul Mitchell. Product Photography: Christian Veillet. Model Photography: Daeja Fallas
Branding, Packaging, Print, Artistic Product Photography Styling, Campaign Model Photography Concept, Retail, PR Mailer, Video Production.

Creative Director: Cynthia Knox | Senior Art Director: Russell Koza

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Paul Mitchell Professional
2024

Paul Mitchell Professional WRAPPED

Packaging
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This was a Multi-Brand Kit Design to support a marketing campaign highlighting the top hits of hair color for the previous year. As creative lead on this project, I was responsible for generating concepts for visuals, lead the packaging direction chosen from our senior leadership, delivering print-ready files to vendors, and creating social graphics to support professional education.