I created these elements to support the new extension of the existing Demi brand, a new addition of Silver violet shades. I was responsible for creating concepts for and styling artistic product photography, designing a merchandising display, and a fun PR mailer sent out to new and existing users. I also worked with the Senior Art Director to provide guidance to an outsourced photographer and hairstylist on model styling and look and feel. I also worked with a retoucher to polish the images in post production.