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I chose to rename The Petersen Automotive Museum to "Pete" as a means of humanizing the museum. Throughout my rebrand I focused on the love and connection humans have to their machines.
Art Direction, Styling. As creative lead on this photoshoot, I was responsible for creating concepts and moodboards to drive the shoot as well as managing video editing and retouching. Working with an in-house team of videographers and photographers, we created visuals to support the larger JPMS holiday campaign as well as create educational content for professionals.