PETE

Branding, Exhibition Design

I chose to rename The Petersen Automotive Museum to "Pete" as a means of humanizing the museum. Throughout my rebrand I focused on the love and connection humans have to their machines.

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Professional Hair Color Support Pieces

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I was responsible for creating for three of Paul Mitchell's Professional Hair Color brands, Color XG, Paul Mitchell The Color, and The Demi. These swatch rings and books are valuable tools for stylists in the salon.