Paul Mitchell Professional Pre and Post-Color Treatments

Paul Mitchell Professional. Product Styling by Riquel Shane. Photography by Estelle Bohl. Packaging Design and Art Direction by Lana Robinson.
Packaging Design and Art Direction

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Paul Mitchell Professional
2024

Paul Mitchell Professional Holiday

Art Direction and Styling.
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Art Direction, Styling. As creative lead on this photoshoot, I was responsible for creating concepts and moodboards to drive the shoot as well as managing video editing and retouching. Working with an in-house team of videographers and photographers, we created visuals to support the larger JPMS holiday campaign as well as create educational content for professionals.