The Demi Drop

Paul Mitchell Professional. Artistic Product Photography: Christian Veillet. Campaign Model Photography: Shayan Asgharnia.
Art Direction, Product Styling, Print Design, Campaign Model Direction

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Creative Director: Cynthia Knox | Senior Art Director: Russell Koza

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Paul Mitchell Professional
2024

Paul Mitchell Professional Holiday

Art Direction and Styling.
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Art Direction, Styling. As creative lead on this photoshoot, I was responsible for creating concepts and moodboards to drive the shoot as well as managing video editing and retouching. Working with an in-house team of videographers and photographers, we created visuals to support the larger JPMS holiday campaign as well as create educational content for professionals.