The Demi Drop

Paul Mitchell Professional. Artistic Product Photography: Christian Veillet. Campaign Model Photography: Shayan Asgharnia.
Art Direction, Product Styling, Print Design, Campaign Model Direction

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Creative Director: Cynthia Knox | Senior Art Director: Russell Koza

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Paul Mitchell Professional
2024

Paul Mitchell Professional WRAPPED

Packaging
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This was a Multi-Brand Kit Design to support a marketing campaign highlighting the top hits of hair color for the previous year. As creative lead on this project, I was responsible for generating concepts for visuals, lead the packaging direction chosen from our senior leadership, delivering print-ready files to vendors, and creating social graphics to support professional education.